The 2026 booking window has moved again
Across 41 million modelled sessions, median lead time for long-haul leisure shifted eleven days later year on year. What that means for campaign timing.
9 min read
Replacing blanket discounts with targeted packaging
A step-by-step method for identifying the small group whose behaviour says they need one nudge, and leaving everyone else at full price.
12 min read
What referral source actually predicts about spend
We ranked 180 referral classes by realised booking value. Editorial and community sources outperform paid social by a margin most teams will find uncomfortable.
14 min read
Building a consent-first traveller profile
How to model behaviour with real rigour while keeping every regulator, DPO and traveller comfortable with what you are doing.
10 min read
Weather volatility is now a booking signal
Short-lead Mediterranean demand now tracks forecast anomalies more closely than price. The operational implications for packaging.
7 min read
Ancillary ordering is worth more than ancillary discounting
Controlled tests across four carriers show sequence changes outperform price changes on attach rate at every spend band.
11 min read
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