Know what every traveller will book, before they do.
TravelSpy watches how people research travel — the pages, the sources, the network, the timing — and joins it with over one hundred external data feeds. It builds a living AI profile of each visitor, predicts the trip they are about to buy and packages it end to end. Travel companies running TravelSpy have seen conversion rise by 50%.
No credit card. 14 days to your first modelled audience. Consent-first by design.
Trusted by operators, carriers, hotel groups and agencies
Average lift in booking conversion across customer programmes, measured against randomised holdouts.
Connected data sources spanning behaviour, network, supply, destination demand and economics.
Modelled features behind every traveller profile, each one explainable and evidence-backed.
Travel marketing is still guessing
Ninety-seven per cent of the people researching a trip on your site leave without booking, and almost everything you know about them dies with the session. The industry responds with broader discounts and bigger retargeting budgets. TravelSpy responds with evidence.
Without TravelSpy
- Segments built in a workshop, not from behaviour.
- Discounts applied to everyone because you cannot tell who needs one.
- Retargeting people who already booked with a competitor.
- Ancillaries offered in the same order to every traveller.
- Weak departures discovered at week twenty instead of week four.
- Agents opening calls with no idea who is on the line.
With TravelSpy
- Segments discovered by the model, sized and costed on day one.
- Incentives aimed only at travellers whose behaviour says they need one.
- Budget shifted away from sources that only ever produce browsers.
- Ancillaries sequenced by predicted propensity per traveller.
- Departure demand scored live from the first week on sale.
- Agents opening calls with a written dossier already on screen.
Signal in. A packaged, priced trip out.
Five stages, running continuously, from the first anonymous pageview to the next season's prediction.
Watch
One tag plus server-side ingestion captures behaviour, referral source, campaign, device and network context, joined with over one hundred external feeds.
Resolve
Sessions, devices and consented identifiers collapse into one traveller record with a stable identifier your whole stack can agree on.
Model
Destination affinity, trip type, party size, spend band, booking window and price sensitivity, each scored with a confidence value and its evidence.
Package
Flights, accommodation, transfers, experiences, insurance and ancillaries assembled into one trip, priced to the predicted budget.
Activate
The same offer appears on site, in email, in the CRM, in the agent panel and in paid audiences. No contradictions.
Prove
A permanent randomised holdout runs behind everything, so incremental revenue is measured rather than claimed.
Over one hundred feeds, one traveller record
Behaviour on its own is thin. TravelSpy joins what a traveller does with where they came from, what network they are on, what the market is charging, what is happening in the destination and what the economy is doing to their spending power.
First-party behaviour
16 sources
Network & device intelligence
14 sources
Source & referral
15 sources
Travel supply & pricing
14 sources
Destination & demand
15 sources
Economic & financial
10 sources
A model of the person, not a cookie
Every traveller gets a living profile that updates with each interaction and explains itself in plain language. Your analysts get the features. Your agents get a paragraph they can read in ten seconds.
- 400+ features per profile, versioned and drift-monitored
- Sub-200ms profile lookup at the edge
- Every score shipped with the evidence that produced it
- Full export to your warehouse — the profiles are yours
Built for how travel actually sells
The model is the same. The commercial problem is not. Pick yours.
Fill departures earlier, discount less
TravelSpy identifies the travellers most likely to book a specific departure, then packages the whole trip around them before the late-discount window opens.
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AirlinesOwn the whole trip, not just the seat
Turn a fare search into a modelled traveller, then attach accommodation, transfers, experiences and ancillaries that the traveller actually wants.
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Online travel agenciesWin the comparison window
Most OTA visitors are mid-comparison. TravelSpy tells you which ones are close, what they will pay and what offer ends the search.
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Hotels & resortsShift share back to direct
Identify the guest who is about to book through an intermediary and give them a better, packaged reason to book with you.
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Cruise linesMatch the cabin to the intent
Long consideration cycles are an advantage when you can see them. TravelSpy tracks the whole research arc and intervenes at the right moment.
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Travel advisorsWalk into every conversation prepared
TravelSpy gives advisors a brief-ready dossier on each client and drafts the full itinerary before the first call.
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Where the 50% comes from
Every figure below was measured against a randomised holdout that stayed switched off for the duration of the programme.
booking conversion
Half of all departures sold out before the discount window
Meridian ran TravelSpy across 340 departures for a full season. Demand scoring identified weak departures in week four rather than week twenty, and targeted packaging replaced blanket discounting entirely on two thirds of the programme.
ancillary attach
Fare searchers became trip bookers
By resolving anonymous fare searches into modelled travellers in-session, Northwind reordered ancillary presentation per traveller and began packaging accommodation at fare selection. Trip margin previously captured downstream stayed in channel.
direct booking share
Direct share up nineteen points without breaking parity
Casa Lumera used direct-intent detection to identify guests mid-comparison and responded with a packaged value add rather than a rate cut. Commission costs fell while average guest spend rose.
“We stopped discounting entire departures and started nudging thirty people who were already ninety per cent there. Conversion went up by half and average booking value went with it.”Commercial Director European adventure operator
Intelligence without the creepiness
TravelSpy is a behavioural modelling platform, not a surveillance product. Everything runs on first-party data, consented identifiers and contextual signals, with retention windows you control and a full audit trail behind every model.
Consent enforced at export
Consent state travels with the profile. A traveller who withdraws is removed from every downstream audience automatically.
No third-party cookie dependency
Built for a post-cookie web from the first line of code, not retrofitted after the deprecation notices.
Your data stays yours
Full export on demand, documented schemas, no lock-in clause and configurable data residency.
See what your traffic is actually worth
Book a 30-minute session. We will run your own traffic through the model and show you the segments, the predicted spend bands and the packages you are not selling yet.