Average lift in booking conversion
Connected data sources
Typical time to first modelled audience
What you get
1. Collect
A single lightweight tag plus server-side ingestion captures on-site behaviour, referral source, campaign, device and network context. It is joined with over one hundred external feeds covering fares, events, weather, currency and destination demand.
2. Resolve
Identity resolution stitches sessions, devices and consented identifiers into one traveller record. IP and network intelligence adds household geography, connection type and business-versus-residential context without ever storing raw personal identifiers you have not consented to.
3. Model
Machine learning scores each traveller for destination affinity, trip type, party composition, expected spend band, booking window and price sensitivity. Every score ships with a confidence value and the evidence that produced it.
4. Package
The orchestration engine assembles the full trip: flights, accommodation, transfers, experiences, insurance and ancillaries, priced for the predicted budget and sequenced to the predicted booking window.
5. Activate
Profiles and packages are pushed into your site, your CRM, your contact centre scripts and your paid media audiences in real time, so the traveller sees one coherent offer everywhere.
6. Learn
Every impression, click, quote and booking is fed back into the model. Accuracy compounds week over week, and the measurement layer keeps a permanent holdout so lift is always provable.
Questions teams ask
Most teams are live with the tag and their first modelled audience inside fourteen days. Full orchestration across booking flow, CRM and paid media typically lands in six to eight weeks.
No. TravelSpy ships with pre-trained travel models and managed connectors. A data team can extend them, but nothing is required to get value.
They are modelled only at an aggregate, non-identified level, and are excluded from any profile storage or activation.
Elsewhere in the platform
Traveller intelligence
Know what someone wants to book before they tell you. TravelSpy reads intent, affluence and timing from behaviour rather than guesswork.
AI traveller profiles
A living model of every visitor that updates with each interaction and explains itself in plain language.
Journey orchestration
Complete end-to-end packaging of the traveller's trip, assembled automatically and priced to the predicted budget.
Integrations
TravelSpy plugs into the stack you already run: reservation systems, CRM, CDP, warehouse, contact centre and every major ad platform.
See what your traffic is actually worth
Book a 30-minute session. We will run your own traffic through the model and show you the segments, the predicted spend bands and the packages you are not selling yet.