What we have learned from 41 million modelled sessions
Demand reports, operating playbooks, proof from customer programmes and the documentation your engineers will actually want. Free, and without a form in front of most of it.
Insights library
Demand reports, playbooks and research on how travel is actually researched and booked.
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Case studies
Six customer programmes, the numbers they produced and the holdouts they were measured against.
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Documentation & API
Install the tag, call the profile API, subscribe to webhooks and push audiences downstream.
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Latest insights
The 2026 booking window has moved again
Across 41 million modelled sessions, median lead time for long-haul leisure shifted eleven days later year on year. What that means for campaign timing.
9 min read
PlaybookReplacing blanket discounts with targeted packaging
A step-by-step method for identifying the small group whose behaviour says they need one nudge, and leaving everyone else at full price.
12 min read
ResearchWhat referral source actually predicts about spend
We ranked 180 referral classes by realised booking value. Editorial and community sources outperform paid social by a margin most teams will find uncomfortable.
14 min read
Recent results
booking conversion
Meridian Journeys
Half of all departures sold out before the discount window
Airlineancillary attach
Northwind Air
Fare searchers became trip bookers
Resort groupdirect booking share
Casa Lumera
Direct share up nineteen points without breaking parity
See what your traffic is actually worth
Book a 30-minute session. We will run your own traffic through the model and show you the segments, the predicted spend bands and the packages you are not selling yet.