What this usually looks like today
- Enormous traffic volume with single-digit conversion.
- Price as the only lever, and it is a losing one.
- Retargeting spend wasted on people who already booked elsewhere.
- No view of the trip beyond the component being compared.
What TravelSpy does about it
Close-to-book scoring
Real-time scores separate the researcher from the buyer so merchandising, urgency messaging and support chat are spent where they convert.
Bid and budget shaping
Modelled value per visitor feeds your bidding so you stop paying premium CPCs for audiences that never transact.
Package upgrade paths
A hotel-only shopper is shown the transfer, the experience and the insurance as one priced trip rather than four separate upsells.
Leakage detection
Cross-source behaviour reveals which partners and placements generate researchers versus bookers, and budget is reallocated automatically.
“We were optimising to clicks on a channel that only ever produced browsers. TravelSpy made the difference visible in a fortnight.”VP GrowthGlobal OTA
A typical rollout
Most online travel agencies programmes follow the same shape.
Weeks 1–2
Tag deployed, core feeds connected, first modelled audience available for review.
Weeks 3–4
Segments validated against your own commercial knowledge and holdout groups defined.
Weeks 5–8
Orchestration switched on across site, lifecycle and paid media with guardrails in place.
Quarter 2 onward
Measured lift reviewed monthly, models retrained continuously, scope widened by market.
See what your traffic is actually worth
Book a 30-minute session. We will run your own traffic through the model and show you the segments, the predicted spend bands and the packages you are not selling yet.