What this usually looks like today
- Commission erosion on guests who found you organically.
- Rate parity limiting the levers available to win direct.
- Length-of-stay and package decisions made on averages.
- No signal about a guest until they arrive.
What TravelSpy does about it
Direct-intent detection
Behavioural and source signals identify guests in the intermediary comparison window, where a packaged value add outperforms a price cut.
Stay modelling
Predicted party composition, length of stay, dining propensity and spa or experience interest inform the package assembled for each guest.
On-property revenue
Pre-arrival orchestration sells upgrades, dining and experiences to the guests statistically most likely to take them.
Group and event capture
Business-versus-residential network signals and multi-visitor patterns surface corporate and group enquiries before a form is filled in.
“Parity stopped being a problem when we could package rather than discount. Direct share moved almost twenty points on the segments we targeted.”Commercial LeadResort group
A typical rollout
Most hotels & resorts programmes follow the same shape.
Weeks 1–2
Tag deployed, core feeds connected, first modelled audience available for review.
Weeks 3–4
Segments validated against your own commercial knowledge and holdout groups defined.
Weeks 5–8
Orchestration switched on across site, lifecycle and paid media with guardrails in place.
Quarter 2 onward
Measured lift reviewed monthly, models retrained continuously, scope widened by market.
See what your traffic is actually worth
Book a 30-minute session. We will run your own traffic through the model and show you the segments, the predicted spend bands and the packages you are not selling yet.