Modelled travellers (30d)
412,806
+12.4% vs previous period
Booking conversion
4.81%
+50.2% vs holdout
Avg. packaged trip value
£5,940
+18.9% vs holdout
Incremental revenue (30d)
£1.42m
+9.1% vs previous period
Sorted by predicted trip value within an open booking window
| Traveller | Predicted trip | Spend band | Window | Intent |
|---|---|---|---|---|
| trv_8813afEditorial referral · Manchester | Japan · 11 nights · 2 adults | £6.4k–£8.2kBand 6 · low sensitivity | Opens in 9d | 91 Hot |
| trv_5520bdOrganic search · Dublin | Peru · 14 nights · 2 adults | £7.1k–£9.0kBand 6 · medium sensitivity | Open now | 88 Hot |
| trv_2071ceCommunity forum · Bristol | Norway · 7 nights · family of 4 | £5.2k–£6.4kBand 5 · high sensitivity | Opens in 4d | 76 Warm |
| trv_9934abPaid social · Leeds | Morocco · 8 nights · 2 adults | £2.6k–£3.4kBand 3 · high sensitivity | Opens in 18d | 71 Warm |
| trv_4418fdComparison site · Glasgow | Italy · 6 nights · 2 adults | £1.9k–£2.4kBand 2 · high sensitivity | Closing in 2d | 63 Cool |
Last 12 weeks
Holdout conversion held at 3.20%. Treated group finished the period at 4.81%.
Realised booking value per 1,000 visits
Last 24 hours
Demand score below forecast
| Departure | Load | Demand | Suggested action |
|---|---|---|---|
| Kansai Culture11 Apr 2026 | 58% | Low | Target 340 band-5 travellers |
| Atlas & Coast02 May 2026 | 64% | Fair | Add transfer to package |
| Fjord Explorer19 Jun 2026 | 71% | Fair | Family bundle to 1.2k matches |
| Andes Traverse03 Sep 2026 | 44% | Low | Review pricing guardrail |