June 19, 2024 By Scott Underill
Unlocking New Horizons for Businesses: Snap's Game-Changing AI Tools for Advanced Augmented Reality
Snap Inc., the parent company of the popular social media platform Snapchat, has launched AI tools to bring about a new facet of interactivity for its users, according to an article published by Business Today. The company’s newly released AI-powered lenses will enable developers to create more complex and engaging AR experiences that overlay digital effects onto real-world imagery.
So, what does this mean for platforms like HubSpot that are consistently teaming up with businesses to optimise their marketing efforts? Opportunities and possibilities!
HubSpot users can make the most of these AI tools in their digital marketing strategies, offering customers an advanced level of engagement through augmented reality experiences. Marketers can use Snap’s AR capabilities to create lens campaigns that resonate and influence user behaviour. Quirky snap lenses featuring products could be the new-age marketing tool that brings your brand closer to potential consumers in a realistically immersive and fun way.
Moreover, Snap's AR features provide a chance to expand the visual content usage and make product representations more appealing and interactive, certainly a leap forward in infusing technology into marketing strategies.
For the full details of Snap’s AI-powered lenses, read the original article on Business Today.
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